Mejores prácticas en el diseño del embalaje para el comercio electrónico en el sector textil-moda

  • Jacobo Escurís-Ouviña Grupo de Ingeniería de Organización (GIO); Escuela de Ingeniería Industrial. Universidade de Vigo, España
  • Jesús García-Arca Grupo de Ingeniería de Organización (GIO); Escuela de Ingeniería Industrial. Universidade de Vigo, España
  • J. Carlos Prado-Prado Grupo de Ingeniería de Organización (GIO); Escuela de Ingeniería Industrial. Universidade de Vigo, España

DOI:

https://doi.org/10.37610/87.706

Publicado

31-12-2025

Resumen

El creciente auge del comercio electrónico, especialmente en el sector textil-moda, ha intensificado la demanda de soluciones de embalaje sostenibles. A pesar de la investigación existente, sigue siendo difícil encontrar una metodología estandarizada para evaluar la sostenibilidad del embalaje del comercio electrónico, especialmente en el sector textil-moda. Este estudio aborda esta brecha mediante una revisión exhaustiva de la literatura y el análisis de las mejores prácticas de los principales comercializadores del sector textil-moda del comercio electrónico en España. Los resultados revelan una amplia gama de iniciativas de sostenibilidad, que incluyen principalmente innovaciones en materiales, dimensiones de embalaje optimizadas y enfoques de economía circular.

Palabras clave:

Embalaje, comercio electrónico, textil-moda, sostenibilidad, mejores prácticas

Agencias de apoyo

No

Referencias

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