Servitización y Estructura Organizativa: Impacto en el Rendimiento Empresarial
Número
Sección
Publicado
18-07-2025
Resumen
Las empresas industriales se han visto obligadas a reinventarse debido al aumento de la competitividad, y han optado por sustituir su oferta de productos por servicios o una combinación de ambos, lo que se conoce como Servitización. Sin embargo, adoptar una estrategia orientada a la prestación de servicios en una empresa industrial no resulta una tarea sencilla, ya que para ello se necesita una correcta alineación entre: entorno, estrategia y factores organizativos. Este trabajo analiza la forma en la que las empresas industriales pueden acometer el proceso de servitización definiendo la estructura organizativa más adecuada para conseguir los mejores resultados.Palabras clave:
Servitización, diseño organizativo, cambio organizativo, estrategia de operaciones, desempeño, sistema producto-servicio
Agencias de apoyo
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