Trazando caminos sostenibles en el comercio electrónico: Un estudio exploratorio sobre soluciones innovadoras
Número
Sección
Publicado
16-04-2025
Resumen
El interés sobre la última milla y su impacto sobre la sostenibilidad, considerada uno de los factores más importante en el comercio electrónico, han ido aumentando conforme han crecido las ventas online. Sin embargo, la implantación de soluciones innovadoras sostenibles planteadas en la literatura no está siendo masiva. El objetivo de este artículo es comprender la perspectiva de los minoristas online sobre la sostenibilidad, así como identificar qué innovaciones sostenibles están implementando en sus estrategias de última milla. Para ello, se desarrolló un estudio exploratorio basado en 15 entrevistas semiestructuradas con minoristas online. Como resultado, se identificaron 11 soluciones innovadoras.Palabras clave:
Última milla, sostenibilidad, comercio electrónico, soluciones innovadoras
Agencias de apoyo
NoReferencias
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Derechos de autor 2025 Iria González Romero, Juan Bastero Sellán, J. Carlos Prado Prado
Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-CompartirIgual 4.0.
Esta obra se encuentra bajo una licencia de Creative Commons Reconocimiento-NoComercial-CompartirIgual 4.0 Internacional.